Director of the international research division has over 30 years’ experience in exceeding client expectations. She has a very strong background in a multiplicity of sectors and believes in a hand on approach, personally managing all key accounts. She has vast experience in both consumer and business-to-business research, spanning such industries as Financial services, Pharma & Medical, IT & Communications, Agriculture and Automotive to name a few. Her in depth knowledge of local customs and expertise in the international arena has been critical for many clients over the years. Her reputation for straight speaking, reliability and 24/7 availability is paralleled by few. She also acts as an advisor to a number of independent market research companies.
Prior to 2-morrow, she worked as International Client Services & Sales Director for Recom Research; developing and building the International Field Division. Barbara is an excellent project manager and has a proven track record in managing complex, challenging and demanding projects. At Recom she primarily managed key account projects, coordinating projects in up to 35 countries as well as expanding sales on a global basis.
She previously worked for Field Facts Worldwide; brought on board for her business development skills and was acting liaison between Clients & the project management team, with the primary aim that excellent customer service be maintained.
Her solution driven approach and well organized project executions have their roots in when she was the co-founder & organizer of 3 International trade shows featuring the latest trends in multimedia technology. In the 1980’s she was VP of Sales & Finance for B. Teller Corp., an American based company. In the 1970’s she was assistant to Dr. Lazarus, financial advisor to the Whitehouse. Her graduate thesis, sponsored by the Department of Commerce, launched a medium size company into the International arena. Her undergraduate thesis was used by the State of Connecticut as a reading comprehension exam for High Schools in Hartford, CT. She is a graduate of Psychology (Hons) and has an MBA in Finance & International Business (Hons) and is fluent in English and German.